The Devil's in the Details: When Alarm Bells Ring False The marketing industry has long been accused of pushing the boundaries of what is acceptable, but recent events involving Cox Media Group (CMG) Local Solutions have raised more than a few eyebrows.
A settlement worth $880,000 may seem like a hefty price tag for claims that turned out to be nothing more than hot air.
At issue was CMG's "Active Listening" service, which claimed to tap into consumers' voice data and use it to target ads with unprecedented precision.