Watch Out: Swatch's Chaos Reveals a Deeper Problem The recent launch of limited edition Swatch watches in several European cities and New York turned into a chaotic frenzy instead of the celebratory event it was supposed to be.
Thousands gathered outside stores, waiting for hours or even days to get their hands on the coveted Royal Pop timepieces.
Many were not just enthusiastic fans but also opportunistic buyers looking to flip the watches at inflated prices. The scene was chaotic, with police in France firing teargas to restore order at one store near Paris.