The Billion Dollar Bet: How Prediction Markets Are Changing the Game The World Cup has always been a spectacle of excitement and unpredictability, but this year's tournament is breaking new ground in another way: the sheer volume of money being bet on its outcome.
As we approach Sunday's final between Argentina and Spain, prediction markets have already surpassed $1. 27 billion in trading volume, with overall World Cup betting eclipsing $25 billion.
Kalshi, one key platform driving this surge, has reported record breaking activity on its platform.