The Moroccan Miracle: A Model for Football's Future? Morocco's rapid rise to football prominence has left many in awe.
But behind this success story lies a deliberate effort by the Royal Moroccan Football Federation (RMFF) to harness the country's passion for football as a tool for soft power on the international stage.
King Mohammed VI's investments have been substantial, transforming Morocco's football landscape with state of the art training facilities, national academies, regional centers, stadium redevelopments, and thousands of amateur pitches.