The Car Rental Trap: Hidden Fees and Bait and Switch Pricing Millions of travelers preparing for their summer holidays are likely to encounter the car rental industry's penchant for hidden fees and bait and switch pricing.
A recent survey from Which? found that one in eight holidaymakers had fallen victim to these traps, ending up with higher bills than expected.
The problem starts at booking time, when customers are often met with unclear terms and conditions, making it difficult to compare prices and know what they're getting for their money.