The Gilded Discounts of LG: Unpacking the Business of Perceived Savings LG has unveiled a flurry of promo codes and online exclusive deals, promising discounts that seem almost too good to be true.
At its core, the company's promotional strategy is built around manipulating consumer psychology, creating an illusion of value through carefully crafted discounts and incentives.
The brand relies heavily on rewards programs like MyLG Rewards, which creates a sense of FOMO among potential customers.