Lululemon's Discount Deluge: What This Means for Retailers and Consumers Alike Lululemon, known for its premium prices, has been quietly restocking its "We Made Too Much" section.
This move has created a treasure trove of discounted workout gear, with several styles available under $100. The fashion industry has long struggled with overproduction and waste.
Brands like Lululemon have traditionally taken a "make it and they will buy" approach, resulting in excess inventory that must be cleared out at discounted prices.