The Rise of Expertise: How AI Is Redefining Influence Online The influencer era is often characterized by a moment of reckless abandon, where charismatic personalities peddled their wares to an unsuspecting public.
Beneath the surface, however, something more profound was happening – the erosion of trust in expertise.
As the internet's early promise of freely flowing ideas gave way to an industrial farming operation powered by social media platforms, people began to crave authenticity.