The World Cup Effect: How One Tournament Reshaped a Media Giant's Future The recent financial results of Canal+ Group, a French media conglomerate, have left many in the industry impressed by the company's remarkable growth.
A closer examination reveals that the 2026 FIFA World Cup has been a game changer for the company's South African business, with subscriber numbers soaring to unprecedented heights.
Canal+ CEO Maxime Saada attributes the company's achievements to its strategic acquisition of Africa's MultiChoice Group, which cost $2 billion. However, there is more to this story than meets the eye.