Honda's Pickup Puzzle: A Shift in Strategy or Just a Temporary Fix? The news that Honda will produce a next generation Ridgeline pickup truck in the US has sparked interest among industry watchers.
However, it also raises more questions than answers, particularly when considering the contrast between Honda's sales figures for its CR V compact crossover and the Ridgeline pickup truck.
Honda's CR V has led US auto sales through the first half of the year, with a 6% increase in sales compared to last year. In contrast, the Ridgeline has seen a 3% decline during the same period.