Amazon Shuttering 'Prime' FAST Channel In Germany, Austria Amazon's Prime Video has announced it will shut down its "Prime" free ad supported (FAST) channel in Germany and Austria on August 1st, just 15 months after launch.
This move comes as no surprise to industry observers, who have been tracking the struggles of Amazon's competitors in this space.
The concept behind FAST channels is straightforward: combine traditional linear viewing with original streaming video on demand (SVOD) programming to appeal to both cord cutters and old school TV enthusiasts.